This post is going to be a part of a 3 part series where I not only go into a process, but also a mere hypothesis turned case study turned story on why starting ugly should be everyone’s #1 goal for their first website. I bet we could also go as far to say app, book, e-commerce website, “insert any project here,” but for the purpose of this post, we are talking about a marketing website for our product. In each series, I will be posting the screenshots, the tools used, the numbers, and other resources in full transparency.
With that said…